In 1984, San Miguel Beer released a TV ad entitled, “Isang Platitong Mani” which featured popular Filipino icons such as “Flash” Elorde, pop icon Rico J. Puno, billiards champion Amang Parica and legendary jockey Eduardo Domingo. The ad became very popular and in 2009, San Miguel Beer made a remake of that famous TV ad which featured the newest endorsers from showbiz and sports industries such are Michael V. , Derek Ramsey, Efren “Bata” Reyes and Manny Pacquiao. This was where we heard the phrase “roasted highland legumes”, the English translation of the common finger foods that we Filipinos (and other beer-drinking nationalities) love to nibble whenever we have a round of beer. Read the rest of this entry »