The Red Horse Muziklaban has been widely known to be a battle of different rock bands from all over the Phillippines. Now after a decade of focusing on rock bands, Red Horse has decided to expand its horizons by also catering to other lifestyles such as tattoo design, extreme sports and indie films. Interesting huh?
Aside from Joey “Pepe” Smith being the endorser of Red Horse beer (representing the Pinoy Rock lifestyle), he will be joined by RA Rivera (indie film), Armand Mariano (BMX Rider) and Ricky Sta. Ana (tattoo designer) in endorsing the different lifestyles that Muziklaban caters to its audience. The reason for adding other lifestyles in Muziklaban is to be able to let non-rockers to relate to the brand. The new ad for Muziklaban with the Pepe Smith, RA Rivera, Armand Mariano and Ricky Sta. Ana is already being aired in local television.
The kick-off party will start on May 15 simultaneously at Super 8 Parking Lot, Rosario, Pasig; Service Road, Balibago, Angeles; Robinsons Lipa, Batangas and Rizal Park in Dumaguete.
Rock band auditions will start on May as well. University organizations and band may contact Carla Diaz de Rivera (0917-962-1414 / 02-7181304) while amateur bands may get in touch with Rona Beano (0916-7095475 / 002-854-5578).
For the Tattoo Challenge, activities will be held on May 22 (White Beach, Puerta Galera), June 12 (Generator Bar, Panay Ave.) and on July 17 (Philippine Trading Center, Roxas Boulevard).
Meanwhile, Extreme Sports fanatics may take the challenge on May 30 (Starmall Parking, Las Pinas); SM San Fernando, Pampanga (July 25) and Sta. Lucia East Grand Mall Parking, Cainta (September 26).
For the Indie Film Challenge, see the Red Horse Beer team on July 31 (Mogwai, Cubao); August 14 (Saguijo, Makati); September 18 (Club Dredd, Eastwood, Libis); October 2 (6 Underground, Pearl Drive, Ortigas) and on October 23 (Mag:Net, Bonifacio High Street, Taguig).